Hi! 👋🏼
I'm Alexander Rådahl
Over the last 10 years, I've run several successful eCommerce stores myself, and helped several prominent clients increase their conversions. So far, I have published two books, and my second book is already an Amazon bestseller. In my day-to-day job, I have worked with some of the biggest e-commerce clients in the Norwegian market, such as Ark.no and Gyldendal, to create a more coherent user experience, while simultaneously recognizing the bigger picture of SEO, marketing and CRO.
Meet Alexander: Expert in User Interfaces and Conversion Rate Optimization
I love problem-solving, and UX design is a process of solving problems. I like to think of myself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do.
As an 11-year-old, I already started programming my own websites and programs for the PC game The Sims. Working closely with Electronic Arts, I learned an incredible amount in development, design, marketing, and my website ended up being the largest The Sims website in Norway.
As a skilled entrepreneur, I've been able to use my creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, I have started a few companies including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed me to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR; you'll find my professional approach is always endearing and effective as we work together towards your goals.
I'm really passionate about UX design and I see it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., which is why we start by conducting research - both qualitative (interviews) and quantitative (analysis).
What I do 👨🏻🎨
I do spend a lot of time researching, writing articles, and dive deep into the world of user physiology. I'm always looking for the newest and coolest tech to help me improve my work.
The perfect user experience is about empathy, not just understanding what a person does or says but why they do it and that's where I come in - as someone who can use this insight to create effective content at every stage of the conversion funnel.
I am also very interested in psychology research which has helped me better understand how people act within different contexts with an effect on their decision-making process. You'll see many references throughout my blog posts to various psychological theories like behavioral economics, persuasion techniques, etc. because these are fascinating topics for both UX design practitioners and anyone curious about human behavior.
My Experience
2022-now
Gyldendal ASA
Product Manager
As Product Manager at Gyldendal, I work with their innovation department to create new ways to consume content and help independent authors and entrepreneurs make money online.
2020-2022
Novicell
Senior UX Lead & CRO Specialist
Working at Novicell has given me the opportunity to pivot in the field that I’m the best ar: UX and CRO. I was in charge of the overall design and CRO optimization of the big overhaul of ark.no, an online commerce with over 1 billion sales annually.
2020
Ark.no
Senior UX Lead & CRO Specialist
ARK Bokhandel AS is a Norwegian bookstore chain owned by Gyldendal ASA. Currently, the chain has 143 physical stores, in addition to the online store ark.no. Based on the increase in online shopping in Norway and today's digitalized daily life, Ark wanted to increase the conversion in its online store and create a better user experience for consumers. This project is part of my works at Novicell.
2012-now
RÅDAHL
Senior Information Technology Consultant and User Experience
RÅDAHL is the company where I have done most of my consulting work, and is now also developing into an umbrella for my other business ventures, including books, articles and YouTube.
2017-2019
Tripletex
UI/UX Designer
I was responsible for making accounting more intuitive, understandable and fun! Accounting is a challenging and complicated area of expertise and understanding, and making a compelling user flow is important to develop an excellent product.
2017-2020
Redux Enterprise
CEO & Founder
We built an all-in-one management software that offers a variety of business applications that form a complete suite of enterprise management tools. The solution is ideal for SMEs, but fits both small and large enterprises.
2014-2018
Infonor Systems AS
Developer, project manager and UX
To offer customers an even better experience, Infonor wanted to develop a mobile app that would allow employees in stores like G-Sport and Sport 1 to take orders on their phones. With the help of myself, I led my team of developers through this project. We have developed a new application that is now being used by 3.300 employees in these retailers!
2015-2017
TOMAxALEX
CEO & Founder
I started my jewelry empire by taking the leap into importing from Brazil. I designed and sold custom pieces online via WooCommerce, Tumblr, Instagram - which grew to 10,000 followers in just a few months! It was during this time that I began developing on Redux Enterprise.
2010-2015
Rihanna Norway
Developer, designer and team lead
Rihanna Norge was the largest fan site and fan community in Norway based on singer and artist Rihanna. I founded and began the community. Since then, thanks to good connections within Universal Music's office in Norway - they offer our readers content on some of their latest releases!
2007-2015
SimGoodie
Designer, developer and owner
SimGoodie was how I started with UX design and web development and was really the springboard for everything I did after that. It became the largest The Sims fan site in Norway and I worked closely with Electronic Arts to test and market new games. I am still managing a community of 7.000 members.
Portfolio
My Education
2015-2018
Westerdals ACT
Information technology with focus on User Experience and design
2014-2015
Agder University
Information technology
2011-2014
Noroff High School