Starting a Company: the Case of RÅDAHL
I’m a UX consultant, author, and YouTube personality.
As I look back to when I started my company, it is fascinating and a bit emotional. When you are young, the world feels like your oyster with so many possibilities. Of course, this was true for me too. In 2012, when I set up RÅDAHL as an umbrella for all my ventures, including UX consulting, books and articles, YouTube channel and other side projects – frankly anything that popped into my mind – I had no idea how successful it would be or what shape it would take.
Throughout the years, I have worked on several ventures that have created many offspring in companies like Redux Enterprise. The journey I have been on started with creating SimGoodie and developed into creating branding, websites and other online marketing material for daily friends and family.
I have learned so much about UX and UX tests I now use in my daily work. My company has given me the opportunity to be creative and develop as a person, but also financially. It is amazing if you can do something that will improve your own life, but also the lives of others!
In the later years, I decided to take RÅDAHL in a new direction as a brand for UX expertise, and I am currently building it to spend on social media and publications.
Areas of expertise at RÅDAHL:
- UX Research
- UX Design
- Brand Consulting
- UX Strategy and Planning
- Customer Journeys
- Graphic Design
- Digital Marketing
- Website Development
- UX Testing