Pokket.no: Achieving 400% Growth in Influencer Recruitment: A Comprehensive Case Study on the Success

The customers of the influencers using Pokket are the followers and audience members who engage with their content. These customers value the recommendations made by the influencers and look to purchase the products endorsed by them.

Pokket has the potential to grow exponentially as more influencers join the platform and leverage its benefits to sell products. As the platform expands its reach, it can also cater to a wider range of products and niches, further increasing its appeal to influencers worldwide.

As a Product Manager with a strong background in UX design and CRO, my role in the pilot phase of Pokket involved ensuring the platform met the needs of influencers and their customers while driving growth and user engagement. During this phase, I focused on UX design, conversion optimization, marketing efforts, and strategy work. This included an iterative process of design, testing, and refining the platform to achieve optimal results and prepare for future expansion.

As a product manager with expertise in UX design and CRO, my role in the pilot phase of the platform encompassed working on UX, conversion optimization, and marketing efforts. I was responsible for ensuring that the platform met the needs of the influencers and their customers while also driving growth and user engagement.

During the pilot phase, the focus was on testing the market, identifying the right market fit, and determining the tools needed to create a viable product that meets the needs of current and future sellers. This involved an iterative process of design, testing, and refining the platform to achieve the desired results.

During the Pokket project, a comprehensive approach was taken to ensure a seamless user experience and drive growth. The process encompassed UX design, UI design, conversion rate optimization, marketing automation, strategy development, social media management, and growth hacking. By executing each task with attention to detail and a focus on the platform's goals, the project successfully addressed the needs of influencers and their customers while optimizing for user engagement and conversions.

The UX design process involved understanding the needs and pain points of the influencers and their customers. This was done through research, user interviews, and creating user personas. Based on these insights, wireframes and prototypes were developed, which were then tested and refined to ensure a seamless user experience.

The UX design process began with extensive research, including user interviews with influencers and their customers to understand their needs and pain points. This information was used to create user personas that represented different types of users on the platform. Using these personas, wireframes were developed to outline the user flow and key features. Iterative prototyping and user testing were conducted to refine the design and ensure a seamless user experience, leading to the final design implementation.

The UI design and graphic design focused on creating an aesthetically pleasing and user-friendly interface that effectively communicates the platform's value proposition. This included designing layouts, navigation, and visual elements that enhance the user experience.

The UI design and graphic design process started with analyzing the platform's target audience and value proposition. These insights informed the platform's visual identity, including color schemes, typography, and iconography. Layouts and navigation elements were designed to facilitate an intuitive user experience. Several design iterations were created and reviewed to ensure the platform was aesthetically pleasing and effectively communicated its value proposition.

Conversion rate optimization involved identifying areas of improvement within the platform and implementing strategies to increase user engagement and conversions. This was done through A/B testing, user feedback analysis, and data-driven decision making.

Conversion rate optimization was executed by analyzing user behavior data and feedback to identify areas of improvement within the platform. A/B testing was performed on various elements, such as CTAs, product pages, and navigation, to determine the most effective designs and configurations. Data-driven decisions were made to implement changes that led to increased user engagement and conversions.

To improve the experience for sellers and enhance the platform's efficiency, I developed a marketing automation strategy that included email marketing, social media marketing, and retargeting. Tools such as placid.app were used to automate the process for sellers, allowing them to focus on content creation.

The marketing automation strategy involved selecting and implementing tools such as placid.app to automate processes like email marketing, social media posting, and retargeting. These tools were integrated into the platform, allowing sellers to focus on content creation while the platform efficiently managed their marketing efforts. This not only streamlined the marketing process, but also improved the experience for sellers.

The strategy work involved developing a comprehensive plan to drive growth and user engagement on the platform. This included identifying the target audience, defining the value proposition, and developing a go-to-market strategy.

The strategy work began with a thorough market analysis to understand the competitive landscape and identify the target audience. The value proposition was defined to showcase the unique benefits and features of the platform. A go-to-market strategy was then developed, outlining the marketing channels, tactics, and resources needed to drive growth and user engagement on the platform.

The social media strategy focused on effectively promoting the platform and its benefits to influencers and their audience. This involved creating engaging content, leveraging influencer partnerships, and employing growth hacking techniques to increase visibility and reach.

The social media strategy was executed by creating engaging content tailored to the platform's target audience. This content included promotional posts, informative articles, and success stories of influencers using the platform. Influencer partnerships were leveraged to expand the platform's reach and visibility. Growth hacking techniques, such as viral campaigns and social media contests, were employed to further increase visibility and attract more users to the platform.

Growth hacking techniques were used to identify and leverage opportunities to drive user acquisition and engagement on the platform. This included implementing viral marketing tactics, referral programs, and strategic partnerships with influencers.

Growth hacking techniques were implemented by identifying opportunities and tactics to drive user acquisition and engagement on the platform. Viral marketing tactics, such as creating shareable content and referral programs, encouraged users to spread the word about the platform. Strategic partnerships with influencers were established to tap into their audience base and increase brand awareness. These combined efforts contributed to significant user growth and platform engagement.

The Scope and Constraints section outlines the limitations and boundaries within which the Pokket platform was developed and launched. These constraints, such as budget limitations, timeline for the MVP phase, and geographical restrictions, played a significant role in shaping the project's direction and decision-making process. Despite these limitations, the platform's success during the MVP phase showcased its potential and laid the groundwork for future growth and improvements.

The MVP phase provided valuable insights into the needs and preferences of the influencers and their customers. It also highlighted the importance of continuous improvement and iteration in refining the platform to meet the evolving needs of the users

Based on the learnings from the MVP phase, future plans for Pokket include expanding its reach to a global audience, adding more product categories and niches, and continuously improving the platform's features and user experience to cater to the growing demands of influencers and their customers.