Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or subscribing to a newsletter.
The potential rewards of CRO are significant. By increasing the conversion rate, more visitors can be converted into customers or leads, resulting in increased sales or leads. Even a small improvement in conversion rate can have a big impact on bottom line.
However, CRO also carries some risks. If not done correctly, it can result in a poor user experience, which can drive visitors away. Additionally, some tactics used in CRO, such as A/B testing, can be time-consuming and expensive.
Overall, the potential rewards of CRO outweigh the risks. When done correctly, CRO can be a powerful tool for driving sales and leads.