There's no surefire answer for how to continuously improve your conversion rate optimisation (CRO) efforts, but there are a few key things you can do to keep your campaigns on the right track.
First, keep testing new ideas and hypotheses - even if something is working well, there's always room for improvement.
Second, track your results and KPIs carefully, so you can identify any areas that may need more attention.
Finally, make sure to keep your CRO efforts aligned with your overall business goals, so you can maximise your chances of success.