How can you measure the success of your conversion rate optimisation efforts?
There are a number of ways to measure the success of your conversion rate optimisation (CRO) efforts. Perhaps the most important metric is the conversion rate itself – that is, the percentage of visitors to your site who take the desired action, such as making a purchase or signing up for a newsletter.
Other important metrics to track include the number of visitors to your site, the average time spent on the site, and the bounce rate. By tracking these metrics over time, you can get a good sense of whether your CRO efforts are having the desired effect.
It’s also important to consider the quality of your traffic when evaluating your conversion rate. If you’re getting a lot of traffic from sources that are not likely to convert (such as low-quality web directories), then your conversion rate will be artificially low. On the other hand, if you’re getting high-quality traffic from sources that are likely to convert (such as paid search ads), then your conversion rate will be artificially high.
To get an accurate picture of your conversion rate, then, you need to track not only the number of conversions but also the quality of your traffic. By doing so, you can get a good sense of the true effectiveness of your CRO efforts.
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