There is no silver bullet when it comes to prioritizing conversion rate optimization (CRO) goals. The best approach is to start with a solid understanding of your customer’s needs and what they value most. Once you have a good handle on that, you can begin to prioritize your CRO goals.
A few factors to keep in mind when prioritizing CRO goals include:
With those factors in mind, here are a few tips for prioritizing CRO goals:
There’s no point in chasing after goals that are difficult to achieve and have a low ROI. Instead, start with goals that are relatively easy to achieve and have a high ROI. These “easy wins” will help you get quick results and build momentum.
Your CRO goals should align with your business goals. That way, you can ensure that the efforts you’re putting into CRO are actually moving the needle for your business.
As we mentioned before, it’s important to consider the customer’s needs when prioritizing CRO goals. After all, the goal of CRO is to improve the customer experience. Therefore, prioritize goals that will have the biggest impact on the customer experience.
Finally, remember that experimentation is key in CRO. Don’t be afraid to test different approaches and see what works best for your business. What works for one business might not work for another, so it’s important to find what works best for you.