There are a number of common mistakes made in conversion rate optimization. One of the most common is failing to test different versions of a page. A/B testing is essential to conversion rate optimization, as it allows you to compare the performance of two different versions of a page. Without A/B testing, it’s impossible to know which version of a page is more effective.
Another common mistake is failing to track conversions. Tracking conversions is essential to understanding which elements of a page are working and which are not. Without tracking conversions, it’s impossible to know what’s working and what isn’t.
Another common mistake is failing to segment traffic. Segmenting traffic allows you to test different versions of a page on different types of visitors. This is important because not all visitors are the same, and what works for one type of visitor may not work for another.
Finally, another common mistake is failing to optimize for mobile. With more and more people using mobile devices to browse the web, it’s essential to make sure that your pages are optimized for mobile. If they’re not, you’re likely to see a lower conversion rate.