What are some common mistakes made in conversion rate optimization?

There are a number of common mistakes made in conversion rate optimization. One of the most common is failing to test different versions of a page. A/B testing is essential to conversion rate optimization, as it allows you to compare the performance of two different versions of a page. Without A/B testing, it’s impossible to know which version of a page is more effective.

Another common mistake is failing to track conversions. Tracking conversions is essential to understanding which elements of a page are working and which are not. Without tracking conversions, it’s impossible to know what’s working and what isn’t.

Another common mistake is failing to segment traffic. Segmenting traffic allows you to test different versions of a page on different types of visitors. This is important because not all visitors are the same, and what works for one type of visitor may not work for another.

Finally, another common mistake is failing to optimize for mobile. With more and more people using mobile devices to browse the web, it’s essential to make sure that your pages are optimized for mobile. If they’re not, you’re likely to see a lower conversion rate.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

My free workbook will help you create your own plan for CRO success by showing you how other companies have done it successfully and what went wrong with their strategy to learn from their mistakes. The book is free, as I believe knowledge should be shared! The book has already helped several companies.
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