There are a few key ways that you can identify opportunities for conversion rate optimisation. First, you can take a look at your website analytics to see which pages on your site are getting the most traffic. If you see a page with a lot of traffic but a low conversion rate, that could be an opportunity for optimisation.
Another way to identify opportunities is to look at your site from the perspective of a potential customer. Try to put yourself in their shoes and think about what might cause them to leave your site without converting. Are there any areas where the customer journey is unclear? Are there any elements on the page that could be confusing or off-putting? Addressing these issues could improve your conversion rate.
Finally, you can also ask your customers directly for feedback. This can be done through surveys, customer interviews, or even just casual conversation. Customers can be a great source of insight into what might be preventing them from converting on your site.
Identifying opportunities for conversion rate optimisation can be a challenge, but it’s important to take a holistic approach. By looking at your website analytics, considering the customer journey, and collecting customer feedback, you can start to identify areas for improvement.