Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or subscribing to a newsletter. The goal of CRO is to improve the overall effectiveness of a website in achieving its business objectives.

CRO is important because it can help to increase website revenue, leads, and conversions. By optimizing the conversion rate, more visitors can be converted into customers or subscribers, which can lead to increased sales and profits. CRO can also help to improve the overall user experience on a website, making it more likely that visitors will return in the future.

There are a number of techniques that can be used to optimize website conversion rates, including A/B testing, usability testing, and web analytics. By testing different versions of a website and measuring the results, it is possible to identify which version is more effective in achieving the desired outcome.

CRO is an important part of any website's overall marketing strategy. By increasing the conversion rate, more visitors can be converted into customers or subscribers, leading to increased sales and profits.