What is conversion rate optimization and why is it important?

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or subscribing to a newsletter. The goal of CRO is to improve the overall effectiveness of a website in achieving its business objectives.

CRO is important because it can help to increase website revenue, leads, and conversions. By optimizing the conversion rate, more visitors can be converted into customers or subscribers, which can lead to increased sales and profits. CRO can also help to improve the overall user experience on a website, making it more likely that visitors will return in the future.

There are a number of techniques that can be used to optimize website conversion rates, including A/B testing, usability testing, and web analytics. By testing different versions of a website and measuring the results, it is possible to identify which version is more effective in achieving the desired outcome.

CRO is an important part of any website's overall marketing strategy. By increasing the conversion rate, more visitors can be converted into customers or subscribers, leading to increased sales and profits.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

My free workbook will help you create your own plan for CRO success by showing you how other companies have done it successfully and what went wrong with their strategy to learn from their mistakes. The book is free, as I believe knowledge should be shared! The book has already helped several companies.
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