Conversion rate optimization (CRO) is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action. The desired action could be anything from subscribing to a newsletter to making a purchase.

CRO is important because it can help you increase your website's overall conversion rate, which can in turn lead to more sales and revenue. Additionally, CRO can help you better understand your website visitors and what they are looking for, which can be valuable information for developing future marketing and product strategies.

There are a number of different methods for conducting CRO, but some common tactics include A/B testing, user testing, and analyzing website data. By testing different versions of your website or landing page and collecting data on user behavior, you can identify what works best for your visitors and make changes accordingly.

It's important to note that CRO is an ongoing process, not a one-time fix. As your website or business evolves, your CRO strategy should also change and evolve to keep up with your visitors' needs. Additionally, what works today might not work tomorrow, so it's important to always be testing and making improvements.