What is Conversion rate optimisation

Conversion rate optimisation is the practice of improving the percentage of website visitors that take a desired action, such as signing up for a mailing list or making a purchase. There are many techniques that can be used to improve conversion rates, such as A/B testing, user testing, and landing page optimization.
Conversion rate optimisation is a process of making changes to a website in order to increase the percentage of website visitors that take a desired action. Techniques that can be used to improve conversion rates include A/B testing, user testing, and landing page optimization.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.