There are a number of common conversion rate optimization (CRO) techniques that can be used to improve the performance of a website or online store. Some of the most popular methods include A/B testing, heat mapping, and user experience testing.
A/B testing is a process of testing two or more versions of a web page or online store in order to see which one performs better in terms of conversion rate. This is typically done by creating two versions of a page, with each version having a different element that is being tested. For example, one version of a page might have a green call-to-action (CTA) button, while the other version has a red CTA button. The version with the higher conversion rate is then implemented as the live page.
Heat mapping is a process of using heat map software to track where users click on a page. This can be used to identify areas of a page that are getting a lot of attention, as well as areas that are being ignored. This information can then be used to make changes to the page in order to improve its conversion rate.
User experience testing is a process of testing how users interact with a website or online store. This can be done through the use of screen recording software, which allows you to see how users interact with a page. This information can then be used to make changes to the page in order to improve its conversion rate.