Conversion Rate Optimization (CRO): 6 Effective Techniques

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a form.

There are a number of advanced techniques that can be used to improve conversion rates. Here are a few of the most effective:

1. A/B Testing - A/B testing is a method of testing two or more versions of a web page to see which one performs better in terms of conversion rate. Visitors are randomly shown one of the versions, and the version that results in the most conversions is then used as the live version.
2. Heat Mapping - Heat mapping is a technique that uses color-coded maps to visualize where users are clicking on a web page. This can be used to identify areas of a page that are being ignored or that may be confusing to users, so that they can be redesigned to improve conversion rates.
3. User Testing - User testing involves showing potential customers a prototype of a web page or app and asking them to complete a task, such as making a purchase. This can be used to identify any areas of confusion or difficulty, so that they can be addressed before the page goes live.
4. Landing Page Optimization - Landing page optimization is the process of designing and testing different versions of a landing page to see which one performs better in terms of conversion rate. This can be a particularly effective technique for ecommerce websites, as it can be used to test different versions of the product page.
5. Exit Intent Pop-ups - Exit intent pop-ups are a type of pop-up that is shown to users when they are about to leave a website. They can be used to offer a discount or incentive to stay on the site, and have been shown to be effective in reducing bounce rates and increasing conversion rates.
6. Social Proof - Social proof is the idea that people are more likely to take a desired action if they see that others have already done so. This can be used in conversion rate optimization by adding testimonials, customer reviews, and social media buttons to a page.

Implementing even a few of these techniques can have a significant impact on conversion rates. For more information on conversion rate optimization, check out our blog post.