UX design and Conversion Rate Optimization
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Alexander Rådahl
A best selling author. Product Manager. Conversion Rate Optimization and UX design expert. Alexander helps companies bridge the gap between user psychology, marketing and great design to increase conversions, sales and revenues for companies around the world. Building on 14 years of experience in the technology industry, he has worked in sectors from SaaS to eCommerce.
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Isolating the customer experience between teams like UX, marketing, sales etc is one of the main reasons I see companies struggle with increasing conversion rates. Let's fix that!
Understanding
It starts with helping the team understand the importance of their roles and others.
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Communicating
Creating a culture of sharing and openness will bring long-term benefits to all.
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Holistic overview
By adopting a holistic approach to customers, you will gain a better understanding.
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User psychology
I always come with a toolbox of basic user psychology that can quickly produce great increases.
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