What are the most important metrics for e-commerce companies?

There is no one-size-fits-all answer to this question, as the most important metrics for e-commerce companies vary depending on the company’s business model, industry, and other factors. However, some of the most important metrics for e-commerce companies include website traffic, conversion rates, average order value, and gross merchandise volume.
Additional important metrics for e-commerce companies include customer lifetime value, return on investment (ROI), and sales growth.

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