There are a few key things to keep in mind when conducting UX research interviews in order to get the most out of them. First, it’s important to establish rapport with your interviewee. This can be done by asking questions about their background and experiences, and really listening to their answers. It’s also important to make sure the interviewee feels comfortable and safe to share their opinions with you.
Once rapport is established, it’s important to ask open-ended, probing questions. Avoid yes or no questions, and instead ask questions that will elicit detailed responses. For example, instead of asking “Do you like the design of this website?”, you might ask “What are your thoughts on the design of this website?”. It’s also important to avoid leading questions, which can bias the interviewee’s responses.
Finally, it’s important to pay attention to both verbal and nonverbal cues during the interview. What the interviewee says is obviously important, but their body language and tone of voice can also provide valuable insights.
By following these tips, you can conduct UX research interviews that will provide valuable insights into users’ needs and wants.