If you had $100 to spend on UX books, which ones would you buy and why?

1. The Design of Everyday Things by Donald Norman

This book is a classic in the UX field and is a must-read for anyone working in design. It covers the basics of human-computer interaction and offers concrete tips for making designs more user-friendly.

2. Lean UX by Jeff Gothelf and Josh Seiden

Lean UX is a newer book that focuses on applying Lean startup principles to the design process. If you’re looking to adopt a more agile, user-centric approach to UX design, this is a great read.

3. Hooked: How to Build Habit-Forming Products by Nir Eyal

This book explores the psychology of how users form habits around products and offers tips for designing products that are more likely to be adopted and used regularly. If you’re interested in user engagement and retention, this is a must-read.

4. The UX Reader by Jesse James Garrett

This anthology collects some of the best articles on UX design from around the web. If you’re looking for a comprehensive overview of the field, this is a great place to start.

5. Web UI Design for the Human Eye by Theresa Neil

This book offers practical tips for designing web interfaces that are both visually appealing and user-friendly. If you’re looking to create interfaces that stand out from the crowd, this is a great resource.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.