How do you go about conducting UX research interviews?

When it comes to conducting UX research interviews, there are a few key things to keep in mind. First and foremost, it’s important to remember that the goal of the interview is to gain insights into the user’s thought process, not to sell them on a product or solution. As such, the interviewer should take a step back and allow the user to speak freely without interruption.

It’s also important to keep the questions focused on the user experience. Questions about how the user feels about a particular feature or what their overall impression of the product is will yield much more useful information than questions about whether or not they would purchase the product.

Finally, it’s important to create a rapport with the user. This can be done by listening attentively and showing genuine interest in their responses. Establishing a rapport will make the user feel more comfortable and open, which will in turn lead to more insightful responses.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

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