Personalization

Personalization Has Not Delivered on Its Promise: 4 ways to fix it

Personalization has been a buzzword for some time, but it has yet to deliver on its promise. With personalization at the forefront of UX and marketing, personalizing your website experience is essential. However, personalization needs to be done ethically, where privacy and security are paramount. The key here is also to remember the relevance of …

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How to measure and improve customer retention: building long-term solutions

In uncertain times, it is tempting to focus on short-term solutions to grow the business. However, if you want long-term success, you should invest in strategies to sustain your company. Customer retention is an essential part of any business’s strategy, and implementing these six strategies will help you retain more customers while providing them with …

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