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What are the most important metrics for e-commerce companies?

There is no one-size-fits-all answer to this question, as the most important metrics for e-commerce companies vary depending on the company's business model, industry, and other factors. However, some of the most important metrics for e-commerce companies include website traffic, conversion rates, average order value, and gross merchandise volume.
Additional important metrics for e-commerce companies include customer lifetime value, return on investment (ROI), and sales growth.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

My free workbook will help you create your own plan for CRO success by showing you how other companies have done it successfully and what went wrong with their strategy to learn from their mistakes. The book is free, as I believe knowledge should be shared! The book has already helped several companies.
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