What's the difference between UI design and UX design?

UI design is the practice of designing graphical user interfaces for digital products. UX design is the practice of designing user experiences for digital products. One of the main differences between UI design and UX design is that UI design typically focuses on the look and feel of a product, while UX design focuses on how the product works and how users interact with it. UI designers are responsible for creating visually appealing interfaces, while UX designers are responsible for making sure the interface is user-friendly and easy to use.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

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