What is the difference between UX and UI?

The terms UX and UI are often used interchangeably, but there is a subtle difference between the two. UX (user experience) refers to the overall experience that a user has when using a product, while UI (user interface) refers to the specific interface elements that a user interacts with.

A good UX is essential for any product, as it determines how easy and enjoyable it is to use. A poor UX can make a product frustrating and difficult to use, even if the UI is well-designed. Conversely, a good UI can make a product more enjoyable to use, even if the UX is not perfect.

Ideally, both UX and UI should be given equal importance to create a product that is both easy and enjoyable to use. However, in practice, it is often difficult to achieve this balance.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

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