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What are the main goals of UI and UX design?

There are many goals of UI and UX design, but the three main goals are to create a user interface that is easy to use, to design a user experience that is enjoyable, and to create a visual design that is appealing to users.

Creating a user interface that is easy to use is one of the most important goals of UI and UX design. A user interface that is easy to use will help users to quickly and easily find the information or tools they need, and will minimize the number of errors they make. A user interface that is difficult to use can frustrate users and lead to them giving up on using the product altogether.

Designing a user experience that is enjoyable is another key goal of UI and UX design. A user experience that is enjoyable is one that users will want to come back to again and again. A user experience that is unpleasant can lead to users avoiding the product altogether.

Creating a visual design that is appealing to users is also an important goal of UI and UX design. A visual design that is attractive to users will help to keep them engaged with the product. A visual design that is not appealing can lead to users losing interest in the product.

CRO & UX are a big field, it can be difficult to know where to start 🤔

Most of the guides out there are either too long, too short, or generalize things so much that they do not help you at all.

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