The UX process helps businesses achieve their goals by providing a framework for designing and implementing user-centered products and services. The process begins with understanding the needs of users and the business goals of the organization. This understanding is then used to inform the design of the product or service, which is implemented and tested with users. The feedback from users is then used to improve the design. The UX process helps businesses to create products and services that meet the needs of users and achieve the goals of the organization.