When designing the user interface for digital products, I take a user-centered approach. I begin by identifying the users of the product and their needs. I then create user personas and use scenarios to understand how they will interact with the product. From there, I create wireframes and mockups to visualize the user interface. I also consider the product's branding and style when designing the user interface. I iterate on the design with feedback from users and stakeholders. Ultimately, my goal is to create a user interface that is both effective and enjoyable to use.