UX Research

7 Best UX Design Books to Brush Up on Your Experience Design Knowledge

7 Best UX Design Books to Brush Up on Your Experience Design Knowledge

It’s never too late to learn! Although it may seem daunting at first, there are many books out there that can help you improve your knowledge of UX design and boost your professional skills. Whether you are a student or experienced practitioner, reading these helpful volumes deepens the understanding of what makes for a positive …

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User Research: A Comprehensive Guide to Understanding Customers and Making Better UX Decisions

User Research: A Comprehensive Guide to Understanding Customers and Making Better UX Decisions

User research is an integral part of the UX design process. It provides insight into your users’ needs and behaviors, so that you can create better products and experiences for them. There are many types of user research, but it’s important to know what they are and how they’re used to make better UX decisions. In …

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The importance of UX research in the design process: What can make or break a design for users

The importance of UX research in the design process: What can make or break a design for users

UX and user research is a critical component of the design process and should not be overlooked. It is essential to understand your user before beginning any project to ensure that you are designing with them in mind. The most common misconception about UX research is that it is just another form of market research or …

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6 Ways to Reduce Cognitive Demand When Designing UX

Decision fatigue is a popular term used to describe when people have made too many decisions over a specific period. Research suggests that it mainly occurs as humans’ cognitive resources diminish with time. That’s why after you’ve been surfing Netflix for 30 minutes looking for something new, all you end up watching is ‘The Office’. …

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How to measure and improve customer retention: building long-term solutions

In uncertain times, it is tempting to focus on short-term solutions to grow the business. However, if you want long-term success, you should invest in strategies to sustain your company. Customer retention is an essential part of any business’s strategy, and implementing these six strategies will help you retain more customers while providing them with …

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